WYNFLPromo

About the book

In the age of globalization, English-speakers have largely neglected the languages of others, trusting instead in the promise of an international version of English. In Why You Need a Foreign Language & How to Learn One, author Edward Trimnell makes a contrarian case for a renewed emphasis on foreign language skills in the United States, Great Britain, and elsewhere in the English-speaking world. Drawing on topics as wide-ranging as military intelligence and international business, Trimnell explains why our neglect of foreign languages makes us dangerously dependent on the language skills of others. The book also explores the "truth and the hype" about English as an international language, and explains the functional limitations of English as a global means of communication. Finally, the book describes techniques and resources that businesspersons and other professionals can use to acquire a language through independent study.


Home / About / Foreign Language / News - Upcoming Titles

	Why You Need a Foreign Language & How to Learn One
	Second Edition
		About the book In the age of globalization, English-speakers have largely neglected the languages of others, trusting instead in the promise of an international version of English. In Why You Need a Foreign Language & How to Learn One, author Edward Trimnell makes a contrarian case for a renewed emphasis on foreign language skills in the United States, Great Britain, and elsewhere in the English-speaking world. Drawing on topics as wide-ranging as military intelligence and international business, Trimnell explains why our neglect of foreign languages makes us dangerously dependent on the language skills of others. The book also explores the "truth and the hype" about English as an international language, and explains the functional limitations of English as a global means of communication. Finally, the book describes techniques and resources that businesspersons and other professionals can use to acquire a language through independent study.
			ISBN: 0974833010 Format: Paperback, 236pp Pub. Date: August 2005 Publisher: Beechmont Crest Publishing Price: $16.95
	What Readers and Reviews had to say about the first edition of Why You Need a Foreign Language & How to Learn One: "With a career that has mixed academia, entrepreneurship, and the corporate mainstream—including more than a decade of business experience in the Japanese automotive industry and extended business travel to Japan, Brazil, and Mexico--Trimnell has put his real-world experience and knowledge of learning foreign languages into an accessible, engaging book." --Transitions Abroad Magazine on the first edition "Why You Need a Foreign Language (And How To Learn One)" by Edward Trimnell is the most valuable so far for me... adds context for today's business world. He ranges across the "global English" fallacy, and brings up the unique point that in 10-20 years the situation may shift because of increasing regional communication in Asia and Europe. There are many anecdotes of business uses, across a variety of cultures….Intelligent, current, and compassionate... good stuff here." --John Dowdell's journal of studying Japanese, Mandarin, and more in San Francisco. "I liked 'Why You Need a Foreign Language - And How to Learn One' by Edward Trimnell. --How-to-learn-any-language.com "The arguments are persuasive and Mr. Trimnell backs them up with data and references." --Amazon.com customer review of the first edition "Great debunking! Should be required reading." --Amazon.com customer review of the first edition Read the annotated table of contents at BeechmontCrest.com Buy the book from Amazon.com or BN.com
	From the Publisher: No one denies that foreign language skills are helpful for multicultural understanding. In Why You Need a Foreign Language & How to Learn One, Edward Trimnell explains why foreign languages are necessary for commercial and strategic purposes as well. Originally conceived as a wakeup call to American corporate managers, this book explains why businesspersons and other non-linguists need foreign language skills as much as (or more than) liberal arts majors. Written from a private sector perspective, Why You Need a Foreign Language & How to Learn One is a hardboiled, no-nonsense look at the collision of language, business, and globalization in the twenty-first century.
	About the Author: Edward Trimnell is a noted author, online columnist, and linguist. He has written two books for students of the Japanese language. Edward is the Language Immersion Contributing Editor of Transitions Abroad Magazine. He has spent more than 15 years in the highly internationalized automotive industry, working at various times as a sales representative, a global project manager, and a translator. His current projects include Japanese123.com, a site for students of Japanese.